Gap And Summer Fridays Debut Cozy Holiday Capsule
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Key Facts
- Gap and Summer Fridays launch a 20 piece capsule on December 12
- Gap X Summer Fridays collaboration includes fleece sets, knits, flannel pajamas and small accessories
- Prices run from 28 to 98 dollars and the drop will be sold on gap.com and in 55 stores across the US and Canada
- Campaign is fronted by Barbie Ferreira and uses Summer Fridays signature colours
The Gap X Summer Fridays collaboration brings the skincare label’s relaxed, ritual based vibe into a full set of wardrobe staples. The capsule focuses on soft layers for off duty days, including fleece coordinates, brushed knits and flannel poplin sleep sets designed to feel like an extension of the brand’s spa like product lineup.
Colour plays a key role, with pieces in pink sugar, cherry vanilla and the blue shade associated with the Jet Lag Mask, giving the range an immediate tie back to the beauty brand. Accessories such as socks, scarves and small gift items round out the offer, positioning Gap and Summer Fridays as a one stop option for holiday self care gifting.
For Summer Fridays, this is the first move into clothing since its launch in 2018, while Gap uses the collaboration to add a fresh, beauty adjacent lens to its core comfort story. Shoppers who spend above a set threshold will also receive a limited bundle of Summer Fridays skincare, further linking the capsule to nightly and travel routines.
