Martha Stewart Fronts American Eagle’s Holiday 2025 Denim Campaign
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Key Facts
- Martha Stewart becomes the face of American Eagle’s Holiday 2025 push
- Campaign highlights denim as a timeless, universally appealing gift
- Visuals show Stewart styling gifts and meals entirely in denim
- AE uses Stewart’s cultural resurgence to reach younger shoppers
American Eagle is giving its holiday marketing a twist by placing Martha Stewart at the center of a denim-driven campaign. The creative shows the lifestyle icon in a denim-blue kitchen and dining room, dressed in oversized shirts, straight-leg jeans and cropped jackets, all paired with bold diamonds to elevate the familiar fabric for the festive season. Through playful visuals — including wrapping presents in denim and serving a “denim pie” — the brand positions jeans as a dependable gift that outlasts holiday trends.
The move also taps into Stewart’s renewed cultural relevance, especially among younger audiences who have embraced her as an unexpected style figure. By pairing that momentum with its denim heritage, American Eagle uses the campaign to reconnect with core shoppers while reaching beyond its usual demographic, turning the spotlight back on jeans as the brand’s strongest holiday story.
