Palace and Nike Revive the Iconic Total 90 in Their First Collaboration
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Key Facts
- Palace × Nike reimagines the early-2000s Total 90 for a new generation.
- Includes a modern indoor shoe and co-branded jerseys, tracksuits, and hoodies.
- Releases October 31 (US/UK) and November 1 (Asia).
Palace and Nike have teamed up for the first time to celebrate one of football’s most recognizable designs — the Total 90. The collaboration brings back the iconic silhouette in white and metallic silver, accented with neon green, while adding Palace’s streetwear edge.
Alongside the sneakers, the P90 Collection includes apparel that fuses skate culture with classic football style. The campaign, shot by Alasdair McLellan, features stars like Wayne Rooney, Leah Williamson, and Giggs, highlighting the shared spirit of creativity and sport.
“Total 90s were part of our youth — it felt right to bring them back,” said Palace co-founder Lev Tanju. With this drop, two cultural forces unite past and present, proving that football nostalgia still has power in today’s fashion game.
