Timothée Chalamet Bridges A24 and the NBA With a Christmas Day Cross Promo
Updated on
Published on
Key Facts
- Short promo links Marty Supreme and NBA Christmas Day broadcasts on ESPN and ABC
- Timothée Chalamet appears opposite Metta World Peace in a table tennis themed concept
- Spot is produced through ESPN CreativeWorks with a fashion forward minimal look and fast editing
This campaign is a clean example of modern entertainment marketing where one piece of content sells two cultural moments at once. A24 and ESPN CreativeWorks use Timothée Chalamet as the connective tissue between a Christmas Day movie release and the NBA holiday broadcast slate, packaging both as must watch programming rather than separate promotions competing for attention.
The creative leans into table tennis as the visual hook, letting sound design and rapid rhythm carry the energy without heavy messaging. That choice makes the spot feel like a trailer, a sports promo, and a music video all at the same time, which is exactly the type of hybrid format that performs well in social feeds and on live broadcast breaks.
From a marketing perspective the win is efficiency plus relevance. The NBA audience gets a fresh pop culture tie in, the film benefits from sports scale, and both brands gain a single shareable asset that can run across television streaming and social with the same story. It is a strong template for how studios and sports networks can trade audiences on high traffic days without diluting either brand.
