Zoom Teams With SNL Talent for New Brand Campaign
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Key Facts
- Zoom partners with Colin Jost’s No Notes Productions on a new campaign
- Bowen Yang stars in the hero creative that frames Zoom as the default work platform
- Debut is scheduled for a major sports broadcast with follow-up placements into early 2026
Zoom is leaning into comedy and cultural familiarity by teaming up with Colin Jost’s No Notes Productions for a new brand campaign built around SNL energy. The hero spot stars Bowen Yang and uses workplace satire to tap a simple insight: people are tired of clunky tools and want the platform that makes work feel easier.
The creative approach turns Zoom into a lifestyle shorthand, not just a product name. By putting recognizable SNL talent front and center, Zoom is borrowing the credibility of mainstream entertainment to modernize how it talks about enterprise software, shifting from feature lists to emotion and identity: employees choosing the tool they actually like.
The rollout strategy is built for mass reach, with a high-visibility launch during marquee sports programming and continued placements into the next quarter. Zoom is positioning the SNL partnership as the start of a broader push to make Zoom Workplace feel like the obvious default across meetings, chat and everyday collaboration, reinforced by a steady stream of digital and social activations after the initial TV moments.
