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Starbucks Launches Holiday Menu and Hello Kitty Collaboration

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Key Facts

  • Starbucks’ holiday drinks and treats return, including peppermint mocha and iced sugar cookie latte.
  • The new Starbucks x Hello Kitty collection launches in stores nationwide on November 6.
  • Limited-edition Bearista cup and themed drinkware headline the festive drop.

The holidays have officially arrived at Starbucks, and this year, the spotlight belongs to Hello Kitty. The coffee brand has teamed up with Sanrio’s iconic character to create a whimsical, friendship-inspired merchandise collection that pairs perfectly with Starbucks’ annual lineup of festive drinks and bakery favorites.

The Starbucks x Hello Kitty capsule, themed “Together in Fun Forever,” features a range of tumblers, mugs, and cold cups dressed in Hello Kitty’s signature bow and pastel charm. Alongside the core lineup, shoppers can also find playful seasonal surprises — from collectible accessories to cozy drinkware that blend Starbucks’ holiday aesthetic with Hello Kitty’s signature sweetness.

The collaboration launches alongside the brand’s 2025 holiday beverage menu, which includes returning fan favorites like the peppermint mocha, caramel brulée latte, and iced sugar cookie latte, plus a few late-season additions such as the chestnut praline and eggnog latte. On the bakery side, festive items like snowman cookies and polar bear cake pops complete the seasonal spread.

Adding to the excitement is the new $30 Bearista Cup, a limited-edition collectible featuring an adorable bear design that’s already taking social media by storm.

Starbucks’ holiday season is set to run through early January, with Red Cup Day — when customers receive a reusable cup with any handcrafted holiday drink — returning on November 13.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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