Google Launches Shop Your Vibe Holiday Campaign With Sarah Jessica Parker and AI
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Key Facts
- Google holiday campaign Shop Your Vibe features Sarah Jessica Parker
- Creative demonstrates AI Mode and virtual try on style discovery
- Campaign launched on YouTube and Instagram on December 17
Google is using holiday fashion energy to make its AI shopping tools feel natural with a new campaign called Shop Your Vibe starring Sarah Jessica Parker. The film frames seasonal styling as a city ritual then shows how Google AI can help someone move from inspiration to a confident outfit choice without the usual scrolling fatigue.
Instead of focusing on features first the creative anchors AI in a familiar moment. Parker sees the festive mood around her then uses Google to find an outfit preview it on herself and lock in a look for a night out. The effect is to position AI Mode as a personal stylist in your pocket rather than a piece of new tech that needs explanation.
From a marketing angle this is a smart Christmas play. Google borrows Parker’s cultural credibility to make the product feel premium and intuitive while demonstrating the key behavior shift it wants to drive search becomes the starting point for style decisions not just the place you go after you already know what you want.
