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J.C. Penney and iHeartRadio Team Up for Festive “Jingle Ball” Holiday Collection

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Key Facts

  • J.C. Penney and iHeartRadio launch the limited-edition Jingle Ball x J.C. Penney holiday line.
  • The 29-piece collection features sweaters, sequined tops, faux-leather skirts, and other festive looks.
  • Campaign supports Penney’s broader holiday strategy, including 24-hour flash deals and a new ad push.

JCPenney is bringing music, fashion, and holiday cheer together with its first collaboration with iHeartRadio, creating a capsule inspired by the energy of the Jingle Ball Tour. The 29-piece collection blends cozy winter staples with glitzy, party-ready looks — from metallic skirts to embellished knits — designed for both gifting and self-expression.

The partnership reflects JCPenney’s ongoing push to connect its heritage as a family retailer with modern pop culture moments. Alongside the launch, the brand is rolling out flash deals throughout November and its “It’s What They Thought That Counts” campaign, which celebrates meaningful giving over big spending. By merging style, value, and entertainment, JCPenney is positioning itself as a go-to destination for festive fashion and thoughtful gifts this season.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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