PepsiCo Unveils “Naked” Cheetos and Doritos in Major Health-Focused Shift
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PepsiCo is shaking up the snack aisle with a dramatic makeover of two of its most famous brands. The company has officially announced “Simply NKD,” a new line of Cheetos and Doritos that removes artificial dyes entirely — meaning no more bright-orange or fire-red fingertips. Instead, the snacks will take on a naturally pale yellow tone while keeping their familiar flavors.
The move reflects PepsiCo’s expanding strategy to modernize its portfolio with cleaner labels and better-for-you options, a response to rising consumer demand for snacks without artificial additives. The reimagined Cheetos and Doritos mark one of the biggest visual changes in the brands’ history, trading their iconic neon colors for a more natural look meant to appeal to health-conscious buyers.
The rollout puts PepsiCo in the center of the industry’s push to balance indulgence with transparency. By debuting the “naked” line under its growing “Simply” umbrella, the company is signaling a commitment to reformulation and ingredient upgrades while maintaining the fan-favorite crunch that made these snacks household staples.
