Samsung’s $1,800 Galaxy XR Takes Aim at Apple’s Vision Pro
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Key Facts
- New Galaxy XR mixed-reality headset priced at $1,800, on sale tonight in the U.S. and Korea
- Built on Android XR with Qualcomm’s Snapdragon XR2+ Gen 2
- Micro-OLED visuals and a lighter, better-balanced fit highlighted by Samsung
- Early buyers get an “Explorer Pack” bundle (incl. Google AI Pro, YouTube Premium)
- Part of a Google–Qualcomm–Samsung push to grow a shared XR ecosystem
Samsung is reentering immersive computing with the Galaxy XR, a premium headset designed to undercut Apple’s Vision Pro on price while still delivering top-tier specs. The company is pitching sharper Micro-OLED imagery and a lighter feel to address comfort complaints that dog heavier headsets.
Under the hood, Galaxy XR runs Android XR and uses Snapdragon XR2+ Gen 2, a combo meant to standardize apps and performance across partners. Samsung’s mobile chief Won-Joon Choi framed the device as the anchor for an everyday XR lineup, not just a one-off gadget.
The launch includes a limited Explorer Pack—perks like Google AI Pro and YouTube Premium—to jump-start adoption. With a sticker price about half of Vision Pro, Samsung is betting that a lower barrier, strong content ties, and multi-company backing can pull mixed reality closer to the mainstream.
