Lululemon Partners With NFL to Launch Team-Branded Apparel Line
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Key Facts
- Lululemon teams up with the NFL and Fanatics for licensed apparel across all 32 teams.
- The line features men’s and women’s gear including popular Lululemon styles like Scuba, Align, and Steady State.
- Marks Lululemon’s first NFL collection and a continued push into performance sportswear.
Lululemon is expanding further into professional sports through a new partnership with the National Football League and Fanatics, unveiling a line of premium apparel and accessories for all 32 NFL teams. Launching Tuesday, the collection will include men’s and women’s staples from Lululemon’s best-selling categories—reimagined with team logos and colors.
The collaboration reflects the retailer’s growing presence in performance wear, following previous ventures with the NHL and ambassador deals with athletes including Lewis Hamilton, Frances Tiafoe, and DK Metcalf. Executives say the partnership is designed to bring “premium fan gear” to stadiums and everyday life, merging athletic performance with lifestyle appeal.
For the NFL, the deal expands its merchandise ecosystem through Fanatics, offering fans a stylish, high-quality alternative to traditional fan apparel. The collection will be sold online, at team stores, and through Lululemon’s retail network, marking a major new step in blending fashion and fandom.
