Apple and ISSEY MIYAKE Reveal iPhone Pocket
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Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a sleek new way to wear and carry your iPhone. Crafted with a 3D-knitted structure inspired by ISSEY MIYAKE’s “a piece of cloth” philosophy, the accessory flexes to fit any iPhone — and a few small essentials — while looking effortlessly modern. It drops November 14 at select Apple Stores and online in key markets, including the U.S., Japan, and the UK.
The minimal, tactile design features ISSEY MIYAKE’s signature pleats, revealing hints of what’s inside when stretched. Whether worn on your shoulder, tied to a bag, or carried by hand, it turns a practical item into a fashion statement. The short strap version arrives in eight vibrant colors — from lemon to sapphire — while the long strap style comes in three elegant tones like black and cinnamon.
Designed in Japan, iPhone Pocket brings together Apple’s clean aesthetics and ISSEY MIYAKE’s craftsmanship, offering a fresh, wearable twist on tech accessories. Prices start at $149.95 USD, making this limited-edition piece a perfect blend of innovation, fashion, and function — just in time for the holidays.
