PUMA Partners with Sonic the Hedgehog for Limited-Edition Collection
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Key Points
- PUMA collaborates with SEGA for a Sonic the Hedgehog capsule launching October 30.
- Sneakers include reimagined PUMA Inhale in Sonic blue and PUMA Inverse editions for Tails and Shadow.
- Apparel lineup features motorsport-inspired track suits, hoodies, tees, and accessories.
- Collection extends into Sonic Racing: CrossWorlds with eight free in-game PUMA decals.
PUMA has revealed a fresh collaboration with SEGA’s Sonic the Hedgehog™, introducing a limited-edition collection that merges fashion with gaming. Dropping October 30, the capsule includes reimagined footwear like the PUMA Inhale in Sonic’s signature blue and PUMA Inverse styles tailored to Shadow and Tails, each complete with character-inspired lace covers, swappable heel tabs, and customizable Formstrips.
The apparel range takes cues from motorsport design, blending bold graphics and racing-inspired accents. Highlights include a blacked-out track jacket and pants set, a hoodie and shorts with gold-ring details, and a racer shirt showcasing oversized Sonic artwork. Accessories such as a co-branded cap and waist bag finish the collection with nods to iconic in-game elements.
In a cross-media twist, the visuals also appear in SEGA’s Sonic Racing: CrossWorlds, where players can unlock PUMA-designed decals to personalize their vehicles. Available online, in flagship stores, and through select retailers, the PUMA x Sonic collection continues the brand’s strategy of blending sportstyle with pop culture collaborations.
