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Apple Expands Production to Vietnam for New Smart Home Devices

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Apple is ramping up production in Vietnam as it prepares to enter the smart home market with a series of new products. According to Bloomberg, the company is developing an indoor security camera, a smart display designed to control home appliances, and a tabletop robot equipped with sensors and motors, expected to debut by 2027.

This move highlights Apple’s broader strategy to reduce manufacturing reliance on China and diversify its global supply chain. The upcoming smart home devices will complement Apple’s existing ecosystem, integrating seamlessly with iPhones and HomeKit systems. The Vietnam expansion also signals Apple’s intent to compete more directly with Amazon and Google in the growing home automation space.

The first wave of products, including the home hub display, is expected in 2026, while the tabletop robot will follow the next year. Industry analysts view this as Apple’s most significant hardware innovation since the Vision Pro, potentially positioning the company as a leader in next-generation smart home technology.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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