Apple TV and Peacock Announce Streaming Bundle
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Apple and NBCUniversal are teaming up for a first-of-its-kind streaming partnership that brings Apple TV and Peacock under one bundle. Launching October 20, the Apple TV and Peacock Bundle will offer both services at a steep discount — $14.99 per month for Apple TV with Peacock Premium, or $19.99 for Apple TV with Peacock Premium Plus. The partnership arrives just ahead of the NBA season, with both companies positioning the deal as a major push to boost subscribers and streamline streaming access.
As part of the collaboration, each platform will also feature curated samples of the other’s shows to help viewers explore new content. Apple TV users can watch select episodes of Bel-Air and Twisted Metal, while Peacock subscribers will gain limited access to Palm Royale and Slow Horses. The partnership combines Peacock’s live sports and NBC programming with Apple TV’s award-winning original series for a broader entertainment experience.
The bundle follows Apple’s recent rebrand of Apple TV+ to Apple TV and marks both companies’ deeper move into bundled streaming models. Executives from Apple and NBCUniversal called the collaboration a “seamless entertainment experience” that unites premium originals, sports, and live events — a sign that streaming rivals are increasingly turning to cooperation to grow in a crowded market.
