Ralph Lauren Reveals Team USA Looks for 2026 Winter Games
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Key Facts
- Ralph Lauren will dress Team USA for the 10th consecutive Olympic and Paralympic Games
- 2026 uniforms lean into an Italian influenced aesthetic with winter white coats and wool layers
- Full athlete capsule hits retail on December 4 as the brand sees renewed cultural momentum
- Recent celebrity visibility has helped Ralph Lauren attract younger shoppers
Ralph Lauren has lifted the curtain on the uniforms that American athletes will wear when they enter San Siro Stadium for the 2026 Milano Cortina Winter Games. The reveal marks a decade of continuous collaboration between the brand and Team USA, a run that has turned the label’s clean American styling into a familiar Olympic signature. The Opening Ceremony look features winter white outerwear with carved wooden toggles, a flag inspired turtleneck and tailored wool trousers that echo the host nation’s setting.
Athletes say the uniform drop is a key emotional moment in their Olympic journey, signalling the shift from preparation to the world stage. Ralph Lauren’s long partnership with Team USA has historically translated into strong retail interest as well, with past Olympic unveilings followed by notable bumps in sales and brand visibility.
This year’s debut arrives as Ralph Lauren enjoys renewed relevance among younger audiences and celebrity circles, helped by high profile moments on red carpets and social media. With the 2026 Games approaching and the full Team USA capsule now available in stores, the brand is positioning the collection as both a patriotic symbol and a continuation of its modern resurgence.
