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PSG, Barbara Bui, and New Era Launch Limited-Edition Cap Collection

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Key Facts

  • Collaboration blends fashion, sport, and streetwear across three unique cap designs.
  • Features a black minimalist, bandana-print, and ecru refined style.
  • Available now at PSG boutiques and store.psg.fr.

Paris Saint-Germain is fusing runway refinement with urban edge in a new partnership that unites its women’s team partner Barbara Bui and global streetwear powerhouse New Era. The trio has created three limited-edition caps that reinterpret athletic style through Parisian sophistication and street-born attitude. Each design reflects a distinct mood—from understated confidence in black to graphic energy in bandana print and polished brightness in ecru.

The collaboration extends PSG’s growing reputation at the crossroads of fashion and sport. For Barbara Bui, whose custom wardrobe has defined the PSG Women’s team’s public image since 2024, it’s a chance to translate elegance into everyday accessories. New Era brings its century-long expertise in cap craftsmanship, turning the collection into a meeting point of culture, identity, and design innovation.

All three caps are now available at Paris Saint-Germain boutiques and online at store.psg.fr, offering fans a new way to wear the club’s signature flair—with the same mix of confidence, creativity, and class that defines the team itself.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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