KFC Transforms Into Hawkins Fried Chicken in Stranger Things Collaboration
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KFC is taking fans to the Upside Down ahead of the fifth and final season of Stranger Things, launching a bold collaboration that rebrands the fast-food giant as Hawkins Fried Chicken (HFC). Created by Mother London, the campaign marks one of KFC’s most immersive crossovers yet, celebrating shared themes of obsession, determination, and community that define both the hit Netflix series and the brand’s “BELIEVE” platform.
The centerpiece of the campaign is a cinematic hero film that drops viewers into the chaos of Hawkins, following a team of HFC employees as they brave supernatural rifts and collapsing streets to deliver chicken to the town’s residents. The partnership also introduces limited-edition menu items, including the Stranger Things Burger, featuring a Zinger fillet, slaw, and “rift-red” bun, and Stranger Wings, coated in a spicy, secret sauce inspired by the show’s fiery energy.
Beyond the menu, KFC and Netflix are turning the collab into a full-scale fan experience — blending nostalgic 1980s aesthetics, digital activations, and in-store surprises that extend the Stranger Things universe into real life. As anticipation builds for the November 27 season premiere, KFC’s Hawkins Fried Chicken proves that the brand isn’t just joining cultural moments — it’s creating them.
