Reese’s and Scream Unite for a Global Halloween Campaign
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Key Facts
- Reese’s teams up with the Scream franchise ahead of Scream 7’s 2026 release.
- The “Scream for Reese’s” campaign spans five countries, marking Reese’s first global Halloween push.
- Combines film-inspired experiences, giveaways, and social engagement to grow brand visibility.
Halloween is going international, and Reese’s is leading the charge with a chillingly fun collaboration. The iconic peanut butter brand has partnered with the legendary Scream franchise to celebrate the spooky season in a big way. The new “Scream for Reese’s” campaign blends pop culture and fright-night energy, bringing interactive experiences to fans across Australia, the UK, Germany, Mexico, and Puerto Rico.
From a haunted phone booth activation in London to a full Halloween-themed OXXO storefront in Mexico, each event merges Reese’s playful personality with the suspenseful spirit of Scream. Fans can win movie-night prizes, exclusive merchandise, and even private screenings of Scream 7, set to hit theaters next February.
The initiative reflects Reese’s strategy to expand beyond North America and claim Halloween as a truly global tradition. By pairing an iconic candy with one of film’s most recognizable horror series, the brand is showing that peanut butter and chocolate aren’t just a perfect match—they’re a killer combo.
