Ikea Unveils Two New Holiday Campaigns Focused on Feel-Good Gifting
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Key points
• Ikea rolls out separate English and French holiday campaigns across Canada
• The retailer encourages shoppers to give gifts that genuinely help with everyday life
• Both campaigns come from creative agency Rethink and will run across TV, social, outdoor, online video and cinema
Ikea is stepping into the holiday season with a pair of new campaigns built around the idea that the best presents are the ones people actually use. The new film titled Twelve Days brings the famous song to life inside a family home. Birds splash in the bathroom, dancers crowd the living room and the house becomes completely overwhelmed. The message is clear. Ikea wants Canadians to focus on gifting that solves real problems rather than adding to the chaos.
A second campaign created specifically for Quebec revives the popular Ih Ke Ah concept. The spots follow people facing familiar holiday headaches such as managing guests or keeping a kitchen under control. Each scene shows how a moment of frustration turns into relief once an Ikea product provides an answer. The approach is designed to feel lighthearted while showing how the brand fits naturally into everyday challenges.
Ikea says the goal of both campaigns is to stay rooted in real life while still capturing the energy of the season. Rethink’s creative team shaped the work to cut through traditional holiday advertising and highlight Ikea as a practical guide for Canadians preparing their homes for busy gatherings. The campaigns begin running this week across national media channels.
