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Hulu Officially Joins Disney+ in Canada

Breaking News

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Key Points

  • Hulu branding replaces Star on Disney+ in Canada this month.
  • Ad-free subscription tiers will increase by up to $3 in November.
  • Disney aims to align its global streaming strategy with the U.S. model.

Disney+ Canada is undergoing a major shift this fall as Hulu officially joins the platform, replacing the Star hub across all international markets. The integration marks a new era for Disney’s global streaming presence, offering Canadian users the same unified app experience as U.S. subscribers.

Alongside the rebrand, Disney+ is also implementing another price hike — the fourth consecutive annual increase. The ad-free standard plan will rise to $15.99 per month, while the premium 4K plan will cost $16.99. The ad-supported option remains at $8.99 per month as the company encourages adoption of its lower-cost, ad-driven model.

Disney says the Hulu merger won’t affect the existing content lineup, but instead brings Canada closer to its U.S. operations ahead of further global updates in 2026. The move follows a year of change for the streaming giant as it works to balance subscriber growth with profitability amid intensifying competition and rising costs.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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