Psycho Bunny Signs Montreal Canadiens’ Member as New Brand Ambassador
Updated on
Published on
Key Facts
- Psycho Bunny announces NHL defenseman Lane Hutson as its newest brand ambassador.
- Marks the brand’s first partnership within the hockey world.
- Hutson will appear in campaigns and social content wearing Psycho Bunny collections.
Premium menswear brand Psycho Bunny has entered the hockey arena with the signing of Montreal Canadiens defenseman Lane Hutson as its newest brand ambassador. Known for his sharp instincts and dynamic play, Hutson represents a new generation of athletes redefining style and individuality. The collaboration reflects Psycho Bunny’s mission to merge athletic energy with bold, refined design.
As part of the partnership, Hutson will feature in upcoming campaigns and social media content while sporting the latest Psycho Bunny seasonal collections around the rink. “Lane embodies everything Psycho Bunny stands for—boldness, creativity, and confidence,” said CEO Anna Martini, emphasizing his ability to stand out both on and off the ice. Hutson added that fashion allows him to express authenticity: “Psycho Bunny lets me do that in a way that feels true to me.”
This partnership marks Psycho Bunny’s first step into professional hockey, joining previous collaborations in tennis, golf, and lifestyle. Founded in Montreal, the brand continues to blend playful sophistication with premium craftsmanship, evolving from its iconic polo roots into a global fashion label recognized for its unapologetic identity and the bold Bunny emblem.
