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Apple Cuts Dozens Of Sales Roles In Rare Layoffs

Breaking News

Updated on

Published on

Key Facts

  • Apple trims “dozens” of jobs from its sales organization
  • Managers serving business, education and government accounts are affected
  • Company says overall hiring continues and displaced staff can pursue other roles
  • Apple has not specified how many cuts touch Bay Area employees

Apple is making targeted cuts inside its sales division, confirming one of the few layoff rounds the company has carried out in recent years. The move affects dozens of roles and is framed internally as a restructuring of how Apple supports large customers, rather than a broad shift toward cost-cutting or a hiring freeze.

Reports indicate that managers responsible for key enterprise, school and public-sector accounts are among those losing positions. At the same time, Apple has stressed that it is still recruiting in other parts of the business and that employees whose roles are being eliminated will be able to apply for open jobs elsewhere in the company, keeping some paths to stay on.

So far, Apple has not broken out how many of the impacted roles are based in the Bay Area or other specific regions. The limited scope of the layoffs, combined with continued hiring, suggests Apple is fine-tuning its go-to-market model while trying to avoid sending a broader signal of weakness to investors, partners or customers.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, digital content, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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