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Zellers Relaunches: Canada’s Classic Retailer Returns

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Updated on

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Key Facts

  • The new Zellers opens October 30 at Londonderry Mall in Edmonton.
  • Relaunch features smaller stores, curated collections, and a strong value focus.
  • Operated by Les Ailes de la Mode, with plans to expand nationwide.

A beloved Canadian name is stepping back into the spotlight. Zellers, once the cornerstone of affordable family shopping, is making a long-awaited return—this time redesigned for a new generation of shoppers. The first revived location opens its doors in Edmonton, promising a mix of nostalgia and modern convenience.

Gone are the cavernous department stores of the past. Instead, the new Zellers embraces a smaller, smarter format, offering apparel, home essentials, and seasonal goods—all centered on one timeless principle: value. Chief Operating Officer Joey Benitah says the goal is to preserve Zellers’ heart while updating its rhythm.

More stores are expected to follow across Canada as Zellers rebuilds its presence with community partnerships, familiar family brands, and fresh design energy. It’s not just a comeback—it’s a reintroduction of a Canadian classic reimagined for today’s shopper.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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