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Stone Island x New Balance Reveal 574 Ghost

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Key Points

  • Collab reimagines the 574 with an all-suede build.
  • First time the sneaker’s midsole is fully suede-wrapped.
  • Comes in three tonal colorways: dark brown, grey, and navy.
  • Releases September 23 via Stone Island.

Stone Island and New Balance are back with a fresh twist on the classic 574. Dubbed the 574 Ghost, the sneaker draws inspiration from Stone Island’s Ghost collection, known for its minimalist, camouflage-inspired aesthetic.

The design takes the 574 into new territory with its first-ever suede-wrapped midsole, seamlessly extending the tonal look across the entire shoe. Paired with plush suede uppers, the silhouette delivers a sleek, monochromatic finish that embodies both brands’ craftsmanship and innovation.

Arriving in dark brown, dark grey, and navy, the trio drops on September 23 exclusively through Stone Island. With its understated style and unique material treatment, the 574 Ghost is set to be a standout in this year’s sneaker calendar.

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Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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