Hinge Rolls Out AI Convo Starters To Improve First Messages
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Key Facts
- Convo Starters uses generative AI to suggest three profile-specific angles before a like is sent
- Early tests show higher confidence among users and more comments instead of empty likes
- Feature is opt in and rolling out across the United States
Hinge is attacking one of online dating’s biggest drop-off points by adding AI nudges before the first message. Convo Starters appears as soon as a user taps like, offering three tailored ideas linked to the exact photo or prompt they chose. The goal is to push people beyond surface level greetings and into openings that actually reference the profile in front of them.
The move fits Hinge’s long-standing pitch as the app for intentional dating. By coaching users at the moment they hesitate, the platform increases the chances of real dialogue and more meaningful matches. Internal testing shows people send more comments when given light structure and feel less pressure approaching someone new.
For marketers and product teams, Hinge’s update is a clear signal of where consumer apps are heading. AI is not meant to replace human interaction but to remove friction and help users show up as themselves. If Convo Starters reduces generic openers across the platform, it reinforces Hinge’s core brand promise and sets a new bar for how dating apps can use AI without losing authenticity.
