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Old Navy Launches First Designer Collaboration With Anna Sui

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Key Facts

  • Old Navy partners with Anna Sui for its first-ever designer capsule.
  • Collection features ’90s-inspired pieces priced from $20 to $120.
  • Campaign stars PinkPantheress, with Ice Spice attending the NYC launch.

Old Navy has taken its biggest step yet into the designer world, unveiling a collaboration with Anna Sui that reimagines her eclectic, vintage-inspired aesthetic through an accessible lens. The limited-edition capsule dropped Tuesday, bringing playful florals, denim sets, lace tops, and satin skirts to the retailer’s shelves at approachable price points.

The partnership blends Old Navy’s mass appeal with Sui’s signature nostalgic flair — think boho lace, butterfly prints, and Y2K silhouettes. Standout items include a floral denim jacket, vegan leather coat, and crepe maxi dress, all designed to feel both trendy and timeless.

With pop star PinkPantheress fronting the campaign and designer Zac Posen hosting a star-studded launch event, the collab signals a new creative direction for Old Navy. Affordable yet fashion-forward, the collection proves that designer style doesn’t have to come with a luxury price tag.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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