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Canadian Tire Relaunches the Hudson’s Bay Stripes for Holiday Capsule

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Key Facts

  • Canadian Tire unveils its first Hudson’s Bay Stripes collection since acquiring the brand earlier this year.
  • The limited-edition capsule arrives in stores nationwide on December 5, just in time for the holidays.
  • The collection features blankets, ornaments, home décor, and apparel inspired by the iconic Canadian design.

Canadian Tire is reintroducing a beloved symbol of Canadian heritage with the debut of its first Hudson’s Bay Stripes collection. Designed as a nod to the brand’s long-standing legacy, the new capsule blends classic craftsmanship with modern holiday spirit through a curated selection of home and lifestyle pieces.

The lineup includes the iconic Hudson’s Bay Point Blanket, colourful striped ornaments, and a variety of seasonal items such as bedding, mugs, knitwear, and tote bags. The products will be available exclusively in Canadian Tire stores, with availability varying by location. Each piece has been developed in collaboration with long-time manufacturing partners to preserve the familiar look and feel that generations of Canadians associate with the Hudson’s Bay Stripes.

This marks a new phase for Canadian Tire’s stewardship of the historic brand, reflecting its plan to revive and expand Hudson’s Bay Stripes for future collections. The company is also inviting Canadians to share feedback and ideas for upcoming designs and collaborations through a dedicated social media campaign on Canadian Tire and Hudson’s Bay Instagram pages.

The reintroduction of Hudson’s Bay Stripes represents a blend of nostalgia and reinvention — a celebration of Canadian identity and craftsmanship brought back for the next generation.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, digital content, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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