Peloton Turns to AI in New Comeback Strategy
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Key Points
- Launches Peloton IQ, an in-house AI workout system.
- New bikes, treadmills, and rowers use cameras for feedback.
- Membership prices rise across all tiers.
Peloton has introduced Peloton IQ, its own AI system that tracks movement, gives real-time form corrections, and recommends classes. Built on data from years of workouts, the tool aims to personalize training more deeply than past software.
New versions of Peloton’s bikes, treadmills, and rowers now include cameras and swiveling screens. They can count reps, suggest weights, and provide instant guidance. These upgrades are designed to boost engagement and reduce user churn.
Membership costs are climbing, with All-Access now $49.99 a month. At the same time, Peloton is rolling out targeted content like classes for menopause support, new moms, and office workers, hoping to build stronger communities and keep users committed.
