Starbucks Responds After Viral Bearista Cup Sells Out Within Hours
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Starbucks faced an unexpected wave of backlash after its limited-edition Bearista holiday cup sold out almost immediately following its nationwide release. The bear-shaped iced coffee glass, complete with a green beanie and matching straw, became an instant hit online, with fans lining up before dawn only to find empty shelves. Some frustrated customers even reported visiting multiple stores without success, while resellers began listing the cup for inflated prices within hours.
In a statement, Starbucks acknowledged the disappointment and confirmed that demand far exceeded its projections. The company explained that the Bearista cup was one of its most widely distributed items this season but still couldn’t keep up with fan enthusiasm. Starbucks also hinted that more festive merchandise is on the way, though it stopped short of confirming any restock for the sought-after collectible.
The incident underscores how Starbucks’ holiday launches have become cultural events, often driving viral excitement and quick sellouts. While fans wait for the next drop, the Bearista cup frenzy has once again proven the power of Starbucks’ seasonal branding — and how a single product can spark nationwide obsession.
