Dossier and mgk Launch First Celebrity Fragrance
Updated on
Published on
Key Points
- Dossier debuts its first celebrity fragrance with artist mgk
- Lost Americana inspired by mgk’s album, blending rich, earthy, and spicy notes
- Launch includes a California desert campaign and retail rollout online and in NYC
Dossier has teamed up with musician and style icon mgk for its first-ever celebrity fragrance, Lost Americana. The scent, inspired by mgk’s latest album, blends incense, almond, and pink pepper with layers of cinnamon, nutmeg, suede, vanilla, and dark chocolate. Designed as a genderless fragrance, it joins Dossier’s Originals line at a $49 price point.
The collaboration is supported by a campaign shot in the California desert, reflecting American nostalgia and 90s influences. Dossier says the fragrance aims to merge self-expression and accessibility, showcasing mgk’s unique style with the brand’s focus on high-quality, affordable perfumes.
The launch was first teased at mgk Day in Cleveland, where fans sampled the scent during a charity festival. Lost Americana is now available exclusively on Dossier.co and at the brand’s flagship store in New York City, with further promotion on Instagram and TikTok.
