Gap’s Holiday Campaign Reimagines Miley Cyrus Song
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Gap is ushering in the festive season with its new campaign, “Give Your Gift,” a heartfelt celebration of connection and creativity. The brand centers its message on the idea that sharing what makes us unique can bring people closer together — a theme expressed through both music and fashion in its latest holiday film.
The campaign features a fresh rendition of Miley Cyrus’ “The Climb,” performed by emerging British singer Sienna Spiro and supported by a diverse choir of voices spanning multiple generations. Directed by Bethany Vargas and captured by photographer Bjorn Iooss, the film blends joyful performance with Gap’s signature casual style, creating a visual story that feels emotional yet modern.
By pairing a beloved song with a message of generosity, “Give Your Gift” reflects Gap’s ongoing focus on community and self-expression. The campaign brings together music, inclusivity, and seasonal optimism — reminding audiences that true gifts come from what we share with one another.
