CeraVe Becomes Official Skincare Partner of the NBA
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Key Points
- CeraVe named Official Skincare and Haircare Partner of the NBA.
- Partnership includes activations at NBA All-Star, Emirates NBA Cup, and Summer League.
- “Care For All” program to provide skin health education at Jr. NBA clinics.
- NBA 2K26 integration connects CeraVe to gaming audiences.
CeraVe has signed a multiyear deal to become the NBA’s Official Skincare and Haircare Partner, marking a first-of-its-kind collaboration between the dermatologist-developed brand and the league. The partnership will bring CeraVe’s mission of accessible skincare to NBA fans through custom content, in-arena activations, and product integrations across major retail outlets.
The campaign builds on CeraVe’s work with 10-time NBA All-Star Anthony Davis, expanding into league-wide storytelling and digital experiences. CeraVe will appear at major events—including NBA All-Star Weekend, the Emirates NBA Cup, and the Summer League—while also featuring in the NBA 2K26 game to engage younger fans.
As part of its social impact efforts, CeraVe and the NBA are launching the “Care For All” initiative. This youth-focused program will provide skin health education, dermatologist access, and product sampling through Jr. NBA clinics across the country. The partnership officially kicks off as the NBA’s 80th season begins on Oct. 21, underscoring the league’s broader investment in wellness and lifestyle collaborations.
