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Coca-Cola Reimagines Its Classic Christmas Ad With a Second AI Attempt

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Key Facts

  • Coca-Cola releases two new AI-generated versions of its iconic 1995 Holidays Are Coming ad for 2025.
  • Aims to advance cinematic quality and storytelling through artificial intelligence.
  • One version is created exclusively for the U.S., with another tailored for global markets.

For the second year in a row, Coca-Cola is blending nostalgia with next-generation technology by recreating its beloved Holidays Are Coming campaign using artificial intelligence. The soft drink giant says the 2025 versions push creative and technical boundaries, marrying emotional storytelling with digital precision to refresh one of the most enduring Christmas ads in history.

Following the success of last year’s AI experiment, Coca-Cola has now produced two distinct editions—one for American audiences and another for international markets—each designed to capture the magic of the festive season in a new light. The refreshed spot uses AI tools to enhance texture, lighting, and animation while keeping the familiar red trucks and joyful holiday music that define the original.

A spokesperson said the project reflects Coca-Cola’s ongoing ambition to merge creativity and innovation: keeping tradition alive while embracing the future of advertising.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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