Spotify's First UK TV Ad With Major 2025 Artists
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Key Facts
- Wrapped gets its first UK TV spot, directed by KC Locke, during I’m A Celebrity
- Cast includes Central Cee, PinkPantheress, Lewis Capaldi and a line up of viral British personalities
- London and Manchester host bespoke Wrapped installations and billboards
- New Wrapped Party feature lets friends compare stats live and earn playful awards
Spotify is treating Wrapped like a full entertainment launch in 2025, starting with a made for TV film that debuts in a complete ad break takeover of I’m A Celebrity. The spot stitches together performances and cameos from some of the UK’s most streamed artists alongside cult cultural figures, positioning Wrapped as a recap of the year in music and internet moments, not just a data drop in the app.
Offline, the platform is backing the film with physical experiences that anchor streaming culture in real streets. London gets pop ups and one off builds tied to specific artists, from a clear display box on Southbank to a patterned phone booth near Tower Bridge, while Manchester is marked with a mural and oversized props that nod to the city’s rock heritage.
Inside the product, Spotify is pushing deeper into social behaviour with Wrapped Party, a mode that turns individual listening habits into shared trivia, awards and prompts for group sessions. Paired with a graphic language inspired by home made mixtapes and club flyers, the campaign connects nostalgia, celebrity and live experiences to keep Wrapped at the centre of the UK end of year conversation.
