Sofía Vergara Joins Skechers In Comfort Meets Style Brand Push
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Key Facts
- Sofía Vergara becomes Skechers’ first Colombian ambassador
- Partnership centres on fashion-plus-comfort positioning
- Campaign heroes: Hands-Free Slip-ins and Glide-Step
- Vergara brings 50M+ followers and fresh awards spotlight
Skechers has tapped Sofía Vergara as its newest global ambassador, sharpening its strategy around trainers that sit at the intersection of comfort and style. The signing marks the first time the brand has chosen a Colombian woman to front its marketing and comes as Vergara’s profile surges again with awards buzz for “Griselda” and a landmark Emmy nomination.
The brand is leaning on a built-in authenticity hook: Vergara reportedly discovered Skechers after knee surgery while looking for sneakers that felt supportive but still looked polished. That narrative lets Skechers position her as a genuine convert whose day-to-day wardrobe already includes the brand, rather than a purely transactional spokesperson.
Vergara will front a global campaign spotlighting Skechers’ Hands-Free Slip-ins and Glide-Step silhouettes, framed as versatile pairs that move from errands to travel to casual events without sacrificing comfort. With more than 50 million followers and cultural reach from Hollywood to Barranquilla, she gives Skechers a powerful platform to push its comfort-led lifestyle story in an increasingly competitive sneaker market.
