Reebok and F45 Announce Global Partnership
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Key Points
- Reebok named F45’s official partner for footwear, apparel, and wearables.
- Reebok Smart Ring launches Oct. 16 with training, recovery, and lifestyle tracking.
- 2026 rollout includes custom coach uniforms and a co-branded member collection anchored by Nano trainers.
Reebok and F45 Training have signed a first-of-its-kind global partnership pairing Reebok’s performance heritage with F45’s community-driven training model. Effective immediately, Reebok becomes the official provider of performance footwear, apparel, and wearables for the fast-growing studio network. The collaboration debuts with the Reebok Smart Ring on October 16, delivering training, recovery, and lifestyle insights to coaches and members.
The deal expands in 2026: all F45 coaches will be outfitted in Reebok-designed uniforms, and a co-branded member collection — built around the award-winning Nano training shoe franchise and complementary performance apparel — will launch worldwide. Members can also expect Reebok x F45 workouts, athlete-led classes, and city activations that blend tech, training, and culture.
The partnership will be introduced at F45’s global FWD launch event on October 16, featuring a synchronized workout across studios and a flagship celebration at View Boston. Additional activations are planned in London, Sydney, New York, and other key markets through 2026.
