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Converse And Coca Cola Team Up On Retro Chuck Taylor Collection

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Key points

• Coca Cola and Converse have released a new Chuck Taylor capsule inspired by classic soda branding and mid century Americana
• The drop includes four canvas pairs plus a premium leather version with Coca Cola ribbon detailing across the upper
• The leather style released October 9 2025, with the remaining colorways arriving through November at a retail price of 110 dollars

Converse and Coca Cola are leaning all the way into nostalgia with a new Chuck Taylor collection that looks straight out of a vintage diner or drive in. The lineup dresses the classic high top in four color themes that mirror the drinks shelf, including a red and white take, a silver pair that nods to a diet variant, a black and red style tied to a zero sugar option, and a crisp white makeup that calls to mind winter polar bear campaigns from the brand.

Each sneaker uses a traditional canvas or leather upper with Coca Cola branding worked into the side ribbon, heel badge, insole and tongue lining, while the familiar Converse All Star patch stays intact on the medial side. Alongside the in line pairs, Converse is also opening a By You program so fans can customize colors and details as a playful reference to bottle label name personalization from past Coca Cola marketing.

The Chuck Taylor 70 Leather Coca Cola Red released on October 9 2025 through Converse and select retailers, priced at 110 dollars in unisex sizing. The three remaining canvas styles and an additional white and red pair rolled out in November, with the full collection available at Converse and at partners while supplies last.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, digital content, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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