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Loewe and On Running Reunite for Autumn/Winter 2025 Capsule

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Key Points

  • Loewe and On Running release a new collaboration for Fall/Winter 2025.
  • Collection debuts the limited-edition Cloudsolo trainers in vibrant and neutral hues.
  • Launches globally on October 16, with early registration opening October 15.

Loewe is teaming up again with On Running for a new Autumn/Winter 2025 capsule collection, continuing their collaboration backed by tennis legend Roger Federer. The collection centers around the Cloudsolo trainers, a brand-new silhouette blending On Running’s precision engineering with Loewe’s refined craftsmanship.

The Cloudsolo features On’s signature CloudTec heel unit, Helion Superfoam midsole, and flexible Speedboard technology for superior comfort and performance. Designed in both bold shades like turquoise and orange and in minimalist neutral tones, the trainers embody the fusion of sport and luxury.

Beyond footwear, the capsule includes versatile ready-to-wear pieces such as anoraks, cargo pants, leggings, and sports bras, seamlessly merging function with Loewe’s understated aesthetic. The campaign, photographed by Ryan McGinley in Tenerife, captures movement and expression through dance — highlighting the dynamic spirit of this collaboration. The collection goes live worldwide on October 16, available in Loewe boutiques and online.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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