Revolve Partners with the Los Angeles Lakers in First NBA Collaboration

Revolve has announced its first-ever NBA partnership, joining forces with the Los Angeles Lakers for a multiyear sponsorship that bridges basketball culture and fashion. The collaboration will bring Revolve’s digital-first approach into the sports world through immersive fan experiences, influencer activations, and in-arena campaigns designed to engage Millennial and Gen Z audiences.

Throughout the NBA season, fans can expect co-branded social media content across Lakers and Laker Girls channels, interactive moments during games, and new lifestyle-driven campaigns highlighting the cultural crossover between fashion and basketball. The partnership builds on Revolve’s reputation for curating social-driven collaborations and positions the Lakers as a lifestyle brand beyond the court.

Revolve cofounder Michael Mente said the partnership “celebrates our L.A. roots and reinforces Revolve’s place at the center of culture.” The initiative follows Revolve’s recent Cotton Shop pop-up in Nashville, expanding the retailer’s footprint through purpose-driven events that combine sustainability, fashion, and community engagement.