Wrangler and Coors Team Up for Western-Inspired Apparel
Updated on
Published on
Key Points
- First-ever Wrangler x Coors Banquet collection launches nationwide
- 20+ limited-release pieces reimagine denim, vests, sweaters, and tees
- Ad campaign uses hand-painted posters made with actual Coors Banquet beer
- Legends of the West pop-up tour hits Dallas, Nashville, and Denver
Wrangler and Coors Banquet have joined forces to launch their first co-branded apparel line, blending Western grit with classic American leisure. The limited collection, available starting August 21, includes over 20 pieces such as denim vests with Coors embroidery, pullover sweaters with rodeo-inspired artwork, and Wrangler Cowboy Cut jeans with copper hardware.
To celebrate the launch, the brands unveiled Rocky Mountain Watercolors—hand-painted national ads made using Coors Banquet beer as ink. These posters, spotlighting the collection, will appear across the U.S., with one even painted in a rodeo arena.
Fans can shop the collection online at Wrangler.com and shop.coors.com, as well as through select retailers. Wrangler and Coors are also hitting the road with their “Legends of the West” pop-up tour, offering exclusive merch, giveaways, and live music in Dallas, Nashville, and Denver this fall.
