Taylor Swift Drops The Life of a Showgirl With Global Launch
Updated on
Published on
Key Points
- Swift’s 12th album The Life of a Showgirl launched Oct. 3 with Target exclusives, AMC screenings, and pop-up events.
- Critics split: Rolling Stone called it “a pop victory lap,” while FT and Guardian were less impressed.
- AMC’s Release Party of a Showgirl film expected to earn $30–50M opening weekend.
- Target, Spotify, and TikTok joined the promotional blitz with exclusives and activations.
Taylor Swift has released her 12th studio album The Life of a Showgirl with a massive global push including midnight Target vinyl sales, Spotify and TikTok pop-ups, and an AMC theatrical event. The 12-track record leans upbeat and playful, featuring collaborations with longtime producers Max Martin and Shellback.
Reviews are mixed: Rolling Stone gave five stars, praising Swift’s peak pop form, while British outlets called it overblown. Fans, however, turned out in droves, snapping up exclusives and sharing lyrics online. Swift enters release week already holding the title of first female artist to surpass 100M album sales.
AMC Theatres is screening The Official Release Party of a Showgirl this weekend in over 50 markets, expected to dominate the box office. Retail partners like Target and Spotify are banking on “Swiftonomics” to drive traffic, with analysts predicting another chart-topping debut.
