Stephen Curry Set to Leave Under Armour After 12 Years
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Stephen Curry is heading for one of the biggest sneaker shake-ups in years. After more than a decade with Under Armour, the NBA superstar is preparing to exit the partnership at the end of the season, positioning himself as one of the most valuable “free agents” in the footwear world. Under Armour’s final release with him — the Curry 13 — is scheduled to drop in February 2026.
The split marks a pivotal shift for both sides. Curry will keep full ownership of the Curry Brand, the performance line he helped build from the ground up, and will now explore a new retail home for the label. Industry insiders expect an aggressive bidding race, given Curry’s enormous cultural influence and consistent on-court dominance.
For Under Armour, the separation comes as the company refocuses its long-term strategy. For Curry, it opens the door to expand his brand on his own terms, evolve beyond a single-company partnership, and potentially reshape the athlete-sneaker landscape heading into the next era of his career.
