Hennessy and LeBron James Launch Limited-Edition V.S.O.P Collector’s Bottle
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Key Points
- Hennessy and LeBron James introduce a new limited-edition V.S.O.P cognac bottle.
- The design features LeBron’s “crowning” gesture as a symbol of leadership and celebration.
- Global campaign “The Second Decision” reimagines LeBron’s iconic career moment.
Hennessy has teamed up once again with LeBron James for the release of a new collector’s bottle — the Hennessy V.S.O.P Limited Edition by LeBron James. Launching globally this month, the orange bottle design takes inspiration from LeBron’s signature “crowning” gesture, symbolizing confidence, leadership, and celebration.
The collaboration is highlighted by a social campaign titled “The Second Decision,” a modern take on LeBron’s famous 2010 announcement, now reimagined as a creative reunion with Hennessy. The campaign celebrates shared values of excellence, innovation, and cultural influence across sports and art.
Crafted to enhance social gatherings and personal milestones, the limited edition invites fans to enjoy Hennessy’s signature smoothness through the classic Hennessy Sidecar cocktail. The bottle will be available in select markets worldwide throughout October 2025.
