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Nara Smith Debuts First Fashion Collab With Reformation

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Key Points

  • Nara Smith launches a 20-piece capsule with Reformation.
  • Collection blends 1950s glamour with modern eveningwear.
  • Prices range from $148 to $448, available now online and in select stores.
  • Sustainability is a core focus with responsibly sourced fabrics.

Nara Smith has officially stepped into fashion with her first collaboration: a capsule collection created alongside Reformation. Known for her vintage-inspired aesthetic, Smith translated her style into a line of gowns, skirts, and separates designed to capture cinematic romance while staying wearable. Shop the collection here.

The collection reimagines mid-century silhouettes with details like cinched waists, lace trims, and flowing skirts, paired with Reformation’s signature vintage flair. A standout piece, the Drizzle Dress, is a sequined showstopper meant to channel Old Hollywood drama and quickly drew attention as the centerpiece of the launch.

Beyond aesthetics, the partnership underscores Reformation’s dedication to sustainability. Every fabric was responsibly sourced, and the design process emphasized longevity over trends. With Nara’s influence and Reformation’s reputation, the capsule is positioned to sell quickly and expand her presence beyond social media into fashion design.

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Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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