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Wrangler and Cherry Launch The Fast Ones Collection

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Key Facts

  • Wrangler and Cherry release a fifteen piece apparel and accessories collaboration
  • Collection draws from classic American racing culture with denim suede and bold graphics
  • Most items are made in the United States with one exception
  • Drop is available December 17 (today) online and in select Cherry stores

Wrangler is turning heritage into a modern streetwear play by partnering with Cherry on The Fast Ones a winter capsule rooted in American motorsport nostalgia. The collaboration is positioned as a blend of durability and contemporary Americana style aiming to translate racing era aesthetics into pieces that feel wearable now.

The collection leans on three signature elements washed denim premium varsity style suede and racing graphics that make the assortment read like a uniform for movement. Hero items include a pit crew inspired puffer a suede varsity jacket with heavy embroidery a knit zip up with logo patches and a mens wide leg jean that sits alongside Wrangler staple fits. A made in USA message supports the credibility story with nearly the entire lineup produced domestically.

The Fast Ones launches December 17 through Wrangler and Cherry online with limited store access at select Cherry locations. The pricing ladder runs from entry items to premium outerwear giving the drop both accessibility for new buyers and higher end pieces for collectors who chase limited collaborations.

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Dana Nemirovsky
Dana Nemirovsky
Author — Senior CopywriterBrand Vision Insights

Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, digital content, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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