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Canada Goose and Shai Gilgeous-Alexander Launch Collab

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Key Points

  • Canada Goose and NBA star Shai Gilgeous-Alexander launch their first shoppable collab.
  • Collection includes a vest, parka, and pants reimagined through Shai’s style.
  • Drops October 7 in select stores and online, with a limited run.


Canada Goose is teaming up once again with NBA champion Shai Gilgeous-Alexander, this time on a limited-edition Fall/Winter 2025 line that’s available for purchase. The collection reinterprets three core outerwear silhouettes, including a tactical vest in two colorways, a parka, and pants. Each piece emphasizes functionality and exclusivity, with the vest capped at just 100 numbered units.

Shot in Toronto with Shai, his brother Thomasi, and rapper Lil Yachty, the campaign captures a raw, personal vibe. The line drops October 7 at Canada Goose stores in Yorkdale, Toronto, and Soho, New York, as well as online at canadagoose.com.

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Dana Nemirovsky is a senior copywriter and digital media analyst who uncovers how marketing, entertainment, technology, and cultural trends shape the way we live and consume. At Brand Vision Insights, Dana has authored in-depth features on major brand players, while also covering global economics, lifestyle trends, and digital culture. With a bachelor’s degree in Design and prior experience writing for a fashion magazine, Dana explores how media shapes consumer behaviour, highlighting shifts in marketing strategies and societal trends. Through her copywriting position, she utilizes her knowledge of how audiences engage with language to uncover patterns that inform broader marketing and cultural trends.

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