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Bubly x Apple Bottoms Drop Y2K ‘Apple Bubly Jeans’ Bundle

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Key Points

  • Bubly teams with Apple Bottoms for a limited-edition collab.
  • Bundle includes custom jeans, apple-flavored Bubly, and themed extras.
  • Exclusively available online in sizes 0–24, priced at $79.
  • Taps into the resurgence of early 2000s fashion trends.

Bubly sparkling water has joined forces with Apple Bottoms by Nelly for a nostalgic throwback collab. The partnership debuts the Apple Bubly Jeans bundle, celebrating the return of Bubly’s apple flavor with a denim twist.

The bundle features Apple Bottoms jeans with the brand’s signature pocket design, paired with apple-flavored Bubly, a tank top, keychain, mini denim clutch, and iron-on patch. It’s sold exclusively on the Apple Bottoms website, available in sizes 0–24, for $79.

The launch plays into the Y2K revival currently driving fashion, bringing back the iconic Apple Bottoms aesthetic while giving Bubly a playful seasonal tie-in.

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Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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