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NikeSKIMS Debuts First Collection

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Key Points

  • Nike and SKIMS launch debut collection on Sept. 26 across online and flagship stores
  • Seven collections, 58 silhouettes, 10,000+ styling combinations
  • Campaign features Serena Williams, Sha’Carri Richardson, Chloe Kim, Jordan Chiles, and Kim Kardashian
  • Pieces engineered with Nike’s Dri-FIT tech and SKIMS’ sculpting fabrics

Nike and SKIMS have officially unveiled their first joint collection, setting a new standard for women’s activewear. Dropping September 26, the line spans seven collections and 58 silhouettes, creating over 10,000 possible combinations. Designed to merge performance, comfort, and style, the range covers everything from foundational bras and leggings to track-inspired layers and seasonal statement pieces.

The debut campaign, Bodies at Work, directed by Janicza Bravo and photographed by Luis Alberto Rodriguez and Rob Woodcox, showcases over 50 athletes. Among them are global icons Serena Williams, Sha’Carri Richardson, Chloe Kim, and Jordan Chiles, alongside SKIMS co-founder Kim Kardashian. Together, they spotlight how NikeSKIMS fuses athletic performance with bold, style-forward design.

Standout collections include Matte, powered by Nike’s Dri-FIT tech for sculpting support; Shine, built for sleek durability; and Airy, designed with ultralight mesh for breathability. Seasonal offerings add vintage-washed seamless styles, semi-sheer layering pieces, and oversize nylon silhouettes. Available online at Nike and SKIMS, as well as flagship stores in New York and Los Angeles, NikeSKIMS is positioned to reshape the activewear landscape for women at every level of sport.

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Dana Nemirovsky is a copywriter and journalist at Brand Vision Insights, with a bachelor's degree in Design and prior experience writing for a fashion magazine. She explores how culture shapes consumer behavior, highlighting shifts in marketing strategies and societal trends. With her storytelling approach, Dana offers a deeper look into how people and markets adapt to change.

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