OpenAI Rolls Out First Brand Campaign for ChatGPT
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Key Points
- Campaign focuses on personal, everyday uses of ChatGPT
- Launches during NFL Primetime with expansion across US, UK, and Ireland
- Includes TV, streaming, social media, and outdoor placements
- Marks shift from short-term ads to long-term brand building
OpenAI is debuting its first large-scale brand campaign for ChatGPT, designed to show how people are using the tool in daily life. From writing recipes to planning workouts, the campaign highlights practical examples rather than focusing solely on technology.
The campaign kicks off in the US during NFL Primetime and will also appear on major UK channels such as ITV, Sky, and Channel 4. Outdoor advertising is set to cover key cities including London, Manchester, Dublin, and Cork. Social platforms and streaming services will round out the rollout.
Unlike previous one-off promotions, such as OpenAI’s Super Bowl spot earlier this year, this push signals a pivot toward sustained brand building. Created in-house, the ads emphasize human creativity supported by AI behind the scenes. Industry watchers note the effort coincides with speculation that OpenAI could be preparing to develop its own advertising tools, following recent job postings.
